Rachel Lin

MS in Business Analytics Candidate, Class 2025 @SMU

Academic Background and Professional Experience

With a solid foundation in big data analysis and marketing analytics, I have leveraged my expertise in roles such as Data Analyst and Product Manager. My contributions have streamlined workflow efficiencies, unearthed marketing opportunities, and heightened customer engagement through sophisticated quantitative and qualitative analysis methods.

Career Objective

I am driven to apply my data analytics expertise and enthusiasm for problem-solving to develop impactful solutions that drive data-informed strategies. 
My goal is to enhance organizational decision-making processes and contribute to sustainable growth and innovation.

Work Experience

ADBERT TECHNOLOGY- Innovator in big data for transformative advertising solutions

Chief of Staff to CEO 
Dec 2021 – Apr 2023                                                                                                                                                                                
Demonstrated a strong aptitude for leveraging data analytics to significantly impact corporate strategy and operations. By meticulously collecting and analyzing corporate KPIs, I spearheaded initiatives that heightened work efficiency and surpassed organizational goals, resulting in a 15% improvement in operational efficiency through cost structure optimization. 

My strategic analyses of over 15 startups culminated in securing $5M in investments for culinary brands and talent management systems, with a sharp focus on optimizing portfolio growth through KPI enhancements. 

Additionally, I utilized analytics to orchestrate successful product release events, which not only secured five new contracts but also engaged over 100 CEOs from medium-sized enterprises across Taiwan.

VARICH AFFILIATE MARKETING LTD - Social Tech Accelerating Growth through Influencers (Subsidiary of ADBERT TECHNOLOGY)

Product Growth Analyst and Manager (Founding Member) 
Aug 2020 – Nov 2021

As a founding member, I have been instrumental in steering the direction and success of our company. I orchestrated the launch processes and sales strategies for new products, collaborating closely with influencers and key opinion leaders (KOLs) to substantially increase product visibility and engagement. This effort focused on sectors such as baby products, cosmetics, and fitness items, leading to a 16% surge in sales within just six months.

In my role as a marketing leader, I spearheaded the design and execution of impactful online campaigns, leveraging tools like Google Analytics, Facebook Ads, and SEO. My strategic use of A/B testing significantly enhanced campaign engagement by 25%.

My expertise also spans logistics, where I analyzed pickup locations for 1,500 customers and successfully negotiated with delivery companies to achieve an 18% reduction in logistics costs. My comprehensive approach and foundational role have been crucial in driving our company's growth and operational excellence.

WONDER COMMUNICATIONS(Retail Goods Manufacturer with 500+ SKUs)

Product Manager
Jul 2018 – Jul 2020

Utilizing Excel for in-depth analysis of sales data and market trends, the introduction of 15 new homeware appliances was successfully managed, generating over $5 million in revenue and achieving a notable 33% growth rate. This strategic product launch capitalized on market demands and positioned the product line strongly in a competitive marketplace.
Data-driven demand forecasting was employed to significantly enhance order fulfillment and production efficiency, leading to a substantial revenue increase of $4 million in Q4 2019. This approach ensured a smoother production cycle and minimized overhead costs, contributing directly to the bottom line.
Efforts in quality control were intensified by monitoring defect rates through regression analysis, which led to implementing new procedures that reduced defects by over 1%. Additionally, a strategic partnership with influencers helped optimize video advertising campaigns, boosting brand awareness and resulting in a 30% increase in daily active followers, further solidifying the brand’s presence in the digital space.

Achievement Highlights

VARICH

Social Technology Driven by Influencers

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PRODUCTS LAUNCHED

  • TM-SAS09G

    Multi-Function Stylish Cooking Pot

  • TM-SAL21DA

    6-Cup Fully Automatic Coffee Maker

  • TM-SAK35

    Smart Temperature Control Glass Healthy Kettle

  • TM-SAS06G

    Multi-Function Healthy Steam-Bake Cooker

  • TM-SAL18GU

    Electric Grinding Coffee Travel Mug (USB Charging)

  • WH-M09JU

    Wonder Portable Juice Cup

  • TM-SAK34

    Temperature Sensing Pour-Over Coffee Kettle

  • TM-SAB02M

    Fully Automatic Bread Maker

Thomson Air Fryers

Thomson, a French brand with a history spanning over 100 years, successfully launched and sold over 20,000 units within six months. 

I was responsible for overseeing all marketing campaigns for the Thomson Air Fryer, handling everything from budget management and receipt tracking to creative content creation and strategic collaborations with influencers.

My role ensured that each campaign was not only innovative but also reached and resonated with our target audience, driving both engagement and sales

Contact ME

Let's chat and talk about technology and global business!